Online Strategy- Maxie Department Store

Maxie Department Store Limited was incorporated in 1972 and has been providing quality products at affordable prices to our customers over the years. The business has grown from one store in May Pen to nine locations Islandwide

At Maxie you will find a wide selection of Ladies, Men and Children’s wear – all at affordable prices! Our shoes department has the latest styles, plus must have basics like comfortable working shoes and school shoes for kids. Our House-hold Department is always stocked with household basics plus unique accessories to make your home look fabulous!

Marketing Objectives

  • To attain 20% of the online market share over a 6 months period
  • To encourage trial among 30% of young trendy adults over a 6 months period
  • To create awareness about Maxi Department Store among 50% of the online user population within a 6 month period.
  • To create a perception of Maxi Department Store as the trendy, hip and fashionable clothing and accessories store among  40% of young trendy online adults users within a 6 month period



Rise Up! Youth Empowerment Seminar


Sunday May 28, 2017. 9:00 am to 4:00 pm

Rise Up! Youth Empowerment Seminar is an educational, dynamic and fun program that encourages teens and young adults to take charge of their life. The seminar will focus on:

  • Career Development
  • Psychological Development
  • Issues faced by teens and young adults.
  • Problem solving strategies

GUEST SPEAKER: Tashaya Henry

Eventbrite - Rise Up

Female Empowerment


In the words of Steve Marabali;

“The empowered woman is powerful beyond measure and beautiful beyond description.”

Empowerment is the process of becoming stronger and more confident, especially in controlling one’s life and claiming one’s rights. Once you have empowered yourself, there is no limit to what you can achieve. Real power is not a commodity, but rather a force that is buried inside us. Once that force is unleashed there is no stopping you. The sky is the limit.