Online Strategy- Maxie Department Store

Maxie Department Store Limited was incorporated in 1972 and has been providing quality products at affordable prices to our customers over the years. The business has grown from one store in May Pen to nine locations Islandwide

At Maxie you will find a wide selection of Ladies, Men and Children’s wear – all at affordable prices! Our shoes department has the latest styles, plus must have basics like comfortable working shoes and school shoes for kids. Our House-hold Department is always stocked with household basics plus unique accessories to make your home look fabulous!

Marketing Objectives

• To attain 20% of the online market share over a 6 months period
• To encourage trial among 30% of young trendy adults over a 6 months period
• To create awareness about Maxi Department Store among 50% of the online user population within a 6 month period.
• To create a perception of Maxi Department Store as the trendy, hip and fashionable clothing and accessories store among  40% of young trendy online adults users within a 6 month period

 

Empower Women

Empowerment is Key. Too many times we try to compete with each other instead of uplifting and speaking strength into one another.

Party Time.

When the music hits, you feel no pain.

When you know yourself you are empowered. When you accept yourself you are invincible. -Tina Lifford

“The Secret of Change Is To Focus All Of Your Energy, Not On Fighting The Old, But On Building The New”. -Socrates

Female Empowerment

In the words of Steve Marabali;

“The empowered woman is powerful beyond measure and beautiful beyond description.”

Empowerment is the process of becoming stronger and more confident, especially in controlling one’s life and claiming one’s rights. Once you have empowered yourself, there is no limit to what you can achieve. Real power is not a commodity, but rather a force that is buried inside us. Once that force is unleashed there is no stopping you. The sky is the limit.

Fun night out.

I used to think strengths are the things we are good at

Butterfly Mind

I define a strength as an activity that strengthens you and a weakness as an activity that weakens you.

— Marcus Buckingham

I’ve stopped writing many times in the past because I psyched myself out. I rarely read creative nonfiction. What business do I have writing it?

I read fiction. When it comes time for pleasure reading, novels have my heart. So why would I produce what I do not consume? It makes no sense for me to continue if I don’t even write the type of work I choose to read.

I’m reading The Forest for the Trees: An Editor’s Advice to Writers by Betsy Lerner, and in the first chapter, she talks about finding your form as a writer. Do you write nonfiction? Poetry? Novels? Because whatever you write — whatever you gravitate to — is your form. Despite trends, despite what’s selling now, despite what you consume in your leisure time, write the…

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Day at the beach

 

Relaxation at its best. The beach is where I go to for peace of mind as the sound of the waves, the cool breeze and of course the margaritas always manage to do the trick!

via The Gifts of (a) Prince — Longreads

Red Carpet in style!